One of the fabulous leashes for members of the public to take home..
The booth..
The dogs featured on the billboard are some of SPCA Selangor's current residents.
The fabulous 30ft billboard at 1Utama shopping center.. Designed and donated by Young & Rubicam advertising agency. The leashes are for the public to take home and they signify the removal of bars from a cage and freedom and life for animals at the shelter once they are adopted. A total of 500 leashes were produced and donated.
4 comments:
What a cool campaign! Big props to SPCA Selangor and Young& Rubicam! :)
so creative and efficient! loved it!
yes its wonderful!! staff and volunteers also received matching t-shirts for this event!! i love mine and will wear it for all SPCA events from now on. muahahahahahahaha :)
You must wearing it together with the billboard : )
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